Opera has released its fourth quarter State of Mobile Advertising report, sharing the key mobile advertising data and trends with data collected from serving over 50 billion ad impressions per month through 12,000 mobile sites and apps, delivering a total of $400 million in revenue to mobile publishers in 2012.
The finding includes:
- The fourth quarter represented more than a two-times increase in impressions and revenue to publishers compared to any other quarter in 2012.
- Android devices were served most ad impressions.
- Music, Video and Media is the top category for impressions.
- From third quarter to fourth quarter, the number of ad requests from North America went from 70% of the global total to 64% due to the growth of international traffic.