We reported today that starting from July 1st; the European Union’s mobile roaming regulation will be extended to include price caps for data downloads which will mean significant savings for those using maps, email and social networks when travelling. The first carrier to follow the regulation is O2 as the carrier launched O2 Travel. Available from July to all O2 pay monthly customers, including O2 business customers, offers 25MB of data per day for £1.99. When making voice calls, customers will be charged a one-off 50p per call, with minutes then taken from their existing tariff. O2 Travel was developed using customer insight which highlights the growing demand for mobile use abroad:
- Mobile internet usage whilst on holiday is growing at more than 100% a year
- 60% of customers who use the mobile internet in the UK also use it whilst abroad
- Facebook, Google and BBC News are the most popular websites to visit while on holiday
- France and Spain are the most popular countries for customers calling back to the UK
Sally Cowdry, Marketing & Consumer Director for O2 in the UK said: “We know people want to able to relax and enjoy their holidays without worrying about complicated phone charges. With simple charges and a generous 25MB data bundle, O2 Travel provides a great way for our customers to keep in touch and share their holiday moments with family and friends without having to worry about the costs.”
O2 Travel will also be available to O2 Pay and Go customers who will be able to take advantage of 25MB of data per day for £1.99 with international rates of from 29p per minute to make a call and from 8p per min to receive a call.