The Finnish mobile maker, Nokia reportedly planning to invest in California-based startup Pelician Imaging, reports Bloomberg. The move believe to be taken by the company as its seeking out plan to grab back customers from Apple as well as Android devices with cameras.
Although Android- and iOS-based devices grabs control of over 90 percent of smartphone market, but with recent quarter, the company saw Lumia sales rose to 5.6 million in the quarter, according to Strategic Analytic.
The publication says as per Nokia, its phones are known for their cameras, while imaging quality is one such top three reasons to buy or return a phone, so it seems to be a good point for the firm to invest in Pelician Imaging.
Array cameras “are on the cusp of being commercialized and Pelican does software for that,” Bo Ilsoe, a partner at Nokia Growth Partners, said in a phone interview from California. “It’s very complicated to do this algorithmically and Pelican is one of the companies that has mastered this technology.”