Nokia-Microsoft Partnership Finally Showing Its Color, Windows Phone Sales Outpaced Symbian In UK

Posted on Mar 20 2012 - 1:09pm by Editorial Staff

Seems like Nokia and Microsoft partnership finally showing its colors after Nokia replacing its Symbian-powered smartphone line-up with phones running on Microsoft’s Windows Phone platform. The Windows-based Nokia phone outpaced Symbian devices in the United Kingdom.

According to a report from Kantar Worldpanel ComTech, compared sales of both Windows Phone and Symbian across Europe including UK, showing that the Nokia’s Lumia 800 totalled for 87% of Windows Phone sales, giving it 2% uplift in share compared with the previous year whereas Symbian’s share lowered from 12.4% in 2011 to 2.4% in 2012.

The data also revealed that Apple’s market share of the British smartphone increased from 22.7% a year ago to 28.7% whereas Android remains the number one OS in Britain, with its share up to 48.5% from 37.8% a year ago. Kantar Worldpanel ComTech data also highlights that consumers are increasingly satisfied with their handsets.

When asked how satisfied consumers were with their smartphone (where one is very unsatisfied and 10 very satisfied) the average smartphone score was 7.9; notably higher than those with a non-smartphone at 6.9. Apple has the most satisfied customers with a score of 8.8, with Samsung in second place at 8.0 and HTC in third with 7.6. Likewise, when consumers were asked how likely they are to stick with the same brand when upgrading, Apple ranked top followed by Samsung and HTC.

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