The troubled Nokia has announced that its Location & Commerce business has made its NAVTEQ Destination Maps available to customers seeking to offer indoor navigation solutions in India. The company claims that with NAVTEQ Destination Maps, location-based applications can now extend beyond roads and landmarks into complex buildings.
With more than 250 new malls expected to be accessible to Indian consumers by end of 2012(1), Mumbai, Delhi (NCR), and Bangalore will lead the country in retail space development, with almost 70% of the malls setting up base in these cities. This means increased footfall and an opportunity for mall operators to differentiate consumer’s shopping experience to encourage re-visits. Destination Maps is currently available in 150 malls across 17 cities.
“The concept of indoor mapping is extremely relevant in India where the mall culture has gripped Indians of all ages. More importantly, NAVTEQ Destination Maps allow applications to easily and seamlessly extend navigation experience from the outside, all the way to the front door of a shop within a mall.” said Tarun Harnathka, Director of Map and Content, Indian Subcontinent, Nokia, Location & Commerce. “Destination Maps is the newest addition to our pedestrian navigation portfolio. The combination of Destination Maps and other Location & Content products allows our customers to truly deliver integrated consumer experience from driving, commuting to indoor shopping.”