Nokia Issues Full Apology Over Faked Lumia PureView Ad

Posted on Sep 6 2012 - 5:15am by Editorial Staff

Nokia yesterday only introduced its latest “PureView” branding on its new Lumia instalment – the Lumia 920, but what strange happened alongside is that the company released an advert that found to be faked. The advertisement showed a young man and woman riding bikes, designed in such a way to show off the Nokia’s optical image stabilization (OIS), but what surprising found that the ad was not shot on Lumia 920, but a regular van.

The Finnish mobile company admitted on this and has now published a full public apology in a blog post entitled “an apology is due.” Nokia’s spokesperson Heidi Lemmetyinen says that the company “produced a video that simulates what we will be able to deliver with OIS,” revealing that the video “was not shot with a Lumia 920,” confirming our original suspicions. “We apologize for the confusion we created.”

The company even now posted a new video to its YouTube channel, clarifying the difference between non-IOS and Nokia’s Lumia 920 PureView.

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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.