Nikon today announced four cameras back-to-back, the first one among the four are Coolpix P7700, equipped with a fast NIKKOR lens with maximum aperture of f/2–4 and a 1/1.7-in. backside illumination CMOS sensor. In addition to the increased picture quality and less noise with recording of dark or dimly lit scenes, the P7700 is equipped with a new movie custom setting mode with which settings such as shutter speed, aperture, and ISO sensitivity can be manually specified to achieve the desired results. The camera offers smooth operation with a lightweight, yet durable, magnesium alloy body, and a simple design with intuitive positioning of operational dials and buttons.
The company also announced the release of three new Coolpix S-series models: the S6400, S800c and S01. The S6400 is equipped with a backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels, a 12x optical zoom NIKKOR lens with coverage for angles of view for focal lengths from the wide-angle 25 mm to 300 mm (equivalents in 35-mm  format).
The S800c is Nikon’s first Android-powered (Android 2.3) digital camera with built-in Wi-Fi compatibility that lets users perform similar operation like that of a smartphone and wireless internet connection. Equipped with a 10x optical zoom NIKKOR lens with coverage for angles of view for focal lengths from the wide-angle 25 mm to 250 mm (equivalents in 35-mm  format), and built-in lens-shift vibration reduction (VR) function. The camera is equipped with a 3.5-inch, approximately 819k-dot widescreen OLED monitor for vivid reproduction of even the finest details.
The S01 is the smallest and lightest digital camera among the Nikon Coolpix series. The body is smaller than a standard business card, measuring approximately 77 mm wide, 51.2 mm high, and 17.2 mm deep, and with a weight of approximately 96 g. Equipped with a 3x optical zoom NIKKOR lens that covers a broad range of focal lengths from wide-angle 29 mm to 87 mm (equivalents in 35-mm  format). The S01 has been equipped with a touch panel display that supports intuitive operation and a new GUI with a grid structure that anyone can easily master.