Nike’s Twitter Campaign Banned

Posted on Jun 21 2012 - 5:09am by CONTRIBUTOR

Editor’s Note: Guest Author Pradeep Yadav, a technology lover, analyzer and  love reporting about different technologies.

The UK advertising watchdog has banned Nike’s Twitter campaign as it use the personal account of footballers Wayne Rooney and Jack Wilshere which results in breaking the rules. Nike Sponsorship Deals with the Manchester U.K and Arsenal footballers,ran the Twitter campaign as part of a wider marketing push under the Make It Count advertising strapline.

Rooney through its Twitter Account said that “My resolution — to start the year as a champion, and finish it as a champion…#makeitcount gonike.me/makeitcount” while wilshere tweeted: “Jack Wilshere stated “In 2012, I will come back for my club — and be ready for my country.#makeitcount.gonike.me/Makeitcount”.

The ASA said that “We considered that the Nike reference was not prominent and could be missed,” said the ASA. “We considered there was nothing obvious in the tweets to indicate they were Nike marketing communications.”

(Image Source: Flickr)

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