Nike Goes Social With Twitter For New Shoe Reservations

Posted on Apr 19 2012 - 4:40am by Editorial Staff

Using the social media for product release is what the today’s world launch strategy and what if such strategy is used by some big named brand – I am talking about Nike who recently seen using Twitter to sell its shoes. The move is both as well as crazy and will definitely change the way how things sold out on social world – atleast with Nike it is the case. The company using these releases to make Nike Stores accounts must follows.

Here’s how the new Twitter RSVP system works:

  • On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
  • Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
  • The product-specific #tag tweeted by the store
  • The last 4 digits of your State/Passport/Military/School ID number
  • Your shoe size (limit one).
  • Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.

Once confirmed (or more likely, if confirmed), you’ll have to pick up the shoe from the Nike Store on launch day. If you don’t, the unclaimed shoe will go back into the Twitter RSVP system. This policy only effects Nike Stores but it’s sort of amazing/bizarre to see a company try an unproven method of selling its product while losing the free publicity that line ups provide.

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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.