Nielsen: Internet Ad Spending Increased By 12 Percent During Q1 2012

Posted on Jul 10 2012 - 7:26am by Editorial Staff

According to the latest Global AdView Pulse report from Nielsen, the worldwide spending on internet advertising rose by 12.1 percent during Q1 of this year. The advertisers are now spending 12.1 percent more in Q1 2012 than a year back although ad spending overall increased 3.1 percent globally. TV advertising grew 4 percent in North America, second only to outdoor and 7.5 percent in Latin America. In the Middle East and Africa, TV ad spend grew a whopping 33.8 percent while internet growth was particularly notable in Europe (12.1%), Latin America (31.8%) and the Middle East & Africa (35.2%).

The newspapers grew 3.1 percent. In Latin America and Asia Pacific, both media grew by 7.6 percent and 10.3 percent, respectively in Latin America, and 3.6 percent and 5.4 percent, respectively in Asia Pacific. Radio saw increases in every region around the globe while talking about the cinema, in Asia Pacific; the growth rate was 27.1 percent, offsetting the declines seen in Latin America and the Middle East and Africa. Last but not the least outdoor ad spends increased 6.4 percent globally.

(Image Credit: Nielsen)

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Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.