Nielsen: How Facebook Took Over The Web?

Posted on May 17 2012 - 4:52pm by Editorial Staff

Facebook IPO craze and excitement level is increasing day by day and more fun and interesting figures to add, a new study by Nielsen revealed that how social giant took over the web? Yes a big question, as a social networking site having over 901 million users (huge number). Nielsen figured out that it had roughly 152 million unique U.S. visitors in March 2012— or, more than two out of three Americans who were active online visited Facebook. Tracking records from the past years, Nielsen revealed:

  • In January 2009 Facebook passed Myspace to become the top social network/blog site for the first time, a position it’s held in the U.S. ever since.
  • Between 2005 and 2009 Facebook doubled its traffic each year in the U.S., surpassing 10 million uniques for the first time in November 2006 (11.6M).
  • Facebook connected friends around the globe quickly: reaching 10 million unique UK visitors by April 2008. In 2009, the French, Spaniards and Germans followed suit, with 10 million visitors apiece in January, May and November, respectively.
  • As recently as August 2011, Facebook overtook Orkut as the top social networking site in Brazil; it has continued to grow its audience since then.

(Image Source: Nielsen)

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Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.