You may be thinking, “I work with the web. What do I need a business card for?”
For starters, you’ll often meet people in settings where it’s inconvenient to manually input contacts into their phone. Business cards let them easily connect with you. Plus, think of this—your clients need you because they’re not good at web things. When you give them a printed card, you’re helping them feel more comfortable.
So now that you know why you need a business card, the question becomes how do you create one that’s effective? Card design specialist Company Folders answers that question with this great resource on some of the latest business card trends. Here are some of their favorites:
Custom die-cuts
Typical business cards are rectangle shaped—so imagine how surprised your clients would be if you handed them a circular business card. Or even better, a card shaped like a little laptop with your info on the screen. Custom die-cuts let you create these cool shapes to make your card more memorable.
Colorful imagery
Back in the 1990s and early 2000s, it seemed like the only business cards that had photos on them were bad headshots of real estate agents. But advanced printing technology has made it possible to include high-resolution images. Some cool ideas to try: a photo taking up one side of the card, a cool illustration that symbolizes your work, or a cartoon graphic of yourself to help clients remember your face.
Textured imprints
Some people like the traditional business card’s size and shape, and they want to stick with what’s familiar. If that’s you, you can still have an amazing design. Textured imprints like foil stamping or embossing are a great way to do that, because they let you create a fun tactile experience for recipients while still retaining the style of a traditional card.
Read on to learn more amazing business card options!
