MSN China Discusses Three Drivers Of Growth: Advertising, Paid Service, E-Commerce, Heading Into E-commerce In The Country

Posted on May 23 2012 - 7:28am by Editorial Staff

While other companies still not to able to make its presence in China, a report in the Marbridge Daily revealed that Liu Zhenyu, general manager of MSN China, announced that MSN China is planning a move into the e-commerce market that will coincide with the end of beta testing for the company’s Bing search engine and an expanded push into the competitive Chinese search market.

The company’s Chinese division currently having around 50 to 60 million active monthly users in the country and will move to further integrate its service with Windows Phone platform in the future. Liu said that MSN China’s business plans center around three drivers of growth: the use of advertising, paid services and e-commerce. MSN China will also be responsible for operations of Microsoft’s Windows Phone Marketplace in China. Liu also said that Bing would continue its partnership with Chinese internet company Baidu.

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