Mobile Data Roaming Becomes More Cheaper In Europe From July 1st As New EU Price Caps Roll Out

Posted on May 11 2012 - 5:07am by Editorial Staff

If you are travelling in and around Europe, it would going to be really good for you in order to stay connected with family and friends as EU lowered mobile data roaming cap. Starting from July 1st, the European Union’s mobile roaming regulation will be extended to include price caps for data downloads which will mean significant savings for those using maps, email and social networks when travelling.

The improved EU roaming regulation – taking into account calls, SMS and data – will deliver consumers savings of 75% across a range of mobile roaming services, compared to 2007 prices. Considering an example of businessperson travelling in the EU this will mean savings of over €1000 per year. A family taking an annual holiday in another EU country can expect to save at least €200.

Commission Vice President Neelie Kroes said: “By putting price caps on data we have created a roaming market for the smart phone generation. More than that, we have ended the rip-offs familiar to anyone who has used a mobile phone while travelling abroad. I am pleased that year after year the European Union is putting money back in the pockets of citizens.”

Since 2007 the EU has placed price caps on calling and texting. Now data is being brought under the same system. The new prices caps, which will enter into force on 1 July 2012, are:

  • 29 cents per minute to make a call, plus VAT
  • 8 cents per minute to receive a call, plus VAT
  • 9 cents to send a text message, plus VAT
  • 70 cents per Megabyte (MB) to download data or browse the Internet whilst travelling abroad (charged per Kilobyte used), plus VAT.

Downloading data previously cost more than € 4 per Megabyte from many operators in July 2009 – now those prices will be cut by around six times. By 2014, as prices are cut further, the maximum cost of downloading data will be just 20 cents per Megabyte, plus VAT, a saving of 90% on many current rates.

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