MixBit – The New Web/App Video Editor By YouTube Founders

Posted on Aug 20 2013 - 12:33am by Adrienne Erin

MixBit

YouTube’s co-founders Chad Hurley and Steven Cohen have created what looks like to be their next success, named MixBit. Challenging video creation and editing apps Instagram and Vine, MixBit gives users a completely new editing functionality that video apps have yet to bring.

YouTube Now a Contender

Instagram, owned by Facebook, and Vine, owned by Twitter, have been in competition with one another since Instagram rolled out its video features earlier this year. However, YouTube wants everyone to know that it is not a force to be reckoned with and created MixBit, an iPhone and web app.

The YouTube founders stated, “We started YouTube to make it easy for everyone to share videos. Now we want to help people make great videos,” on their iPhone app listing.

They went on to say, “We are a community of creators. We believe everyone has something interesting to say. We give people fun, intuitive tools to help them tell stories together. We think video should be a living, breathing entity and that creativity is a collaborative process.”

So now the question contends – what makes this app any different from its predecessors?

MixBit Features

Let us overview the features of Vine and Instagram first, to give you a more perceptive insight on the differences.

  • Vine – Video editing app/social network that allows its users to create six-second videos. Pressing a button, Vine users can record a snippet from their camera. Releasing the button stops the recording process and allows them to record other clips until they reach their six-second recording time. They can then make a caption and post it to their walls. Due to the six-second recording time, users are forced to be creative and prompt with their videos.
  • Instagram – Originally a picture-only editing and social networking app, Instagram created a video editor in April of 2013. Users can record up to 15-seconds of video, creating clips in a similar way to Vine. After recording, users are taken to a new screen where they are able to pick a filter for their video. The next screen after filter selection is the still-frame choice – which allows users to scroll through their video and pick a perfect still-frame for their video.

Now that the dynamics of Vine and Instagram have been described, let’s take a look at the features that make MixBit a strong contender.

The Pros

  • 16-second video clips – giving users a 10-second extension over Vine and 1-second extension over Instagram. If users are into making and watching larger clips, MixBit will be the app to go to over its predecessors.
  • Longer overall videos – Now, you can make a clip with Vine and Instagram. However, your total video time is still only going to be 6 seconds and 15 seconds respectively. However, MixBit allows users to create up to 256 clips in one playlist-style video menagerie, with a total time of an hour. Put together a feature-length production with 16-second “chapters.”
  • Clips do not have to be your own –Instagram and Vine users are not able to utilize existing video, as everything recorded has to be straight through the app. However, MixBit does not have the same restrictions. Any video that was published publically can be used as part of one of your clips. That is there the name “MixBit” came from – allowing users to view, collect and mix other videos.

The Cons

  • Longer videos – While also a pro, longer video time can also be a con. Shorter videos of lackluster content are more bearable than long videos of it (not all videos are going to be 5-stars to everyone, after all!). If you are a motorcycle lawyer making a promotional video for your company, short and sweet is still probably the better option.
  • Too close in design to YouTube – MixBit, while creative, resembles YouTube pretty strongly. In use, it feels a lot like using YouTube but cutting every break into a separate video. YouTube’s current users will probably stick to it, but others might prefer the MixBit style and interface.

The Conclusion

While MixBit is creative, there is wonder how this app will do on iPhone – and if this will be another money-maker for the YouTube founders. Through the months, users will decide their feelings on it – some positive and some negative.

About the Author

Adrienne Erin is a social media marketer who writes for Search Engine People and SiteProNews. She writes about common sense social media strategies that anyone can use – from a mommy blogger to addiction rehab centers. Read more of her work by following her on Twitter: @adrienneerin.