Microsoft Takes Over Google’s Google+ Enhanced Search In Its Search Engine

Posted on Feb 6 2012 - 1:12pm by Editorial Staff

We reported earlier on Google’s change of policies with the search giant’s controversial decision to give priority to its own social network Google+ instead of the regular take from others social network. Microsoft been on other side has deals in place for regularly displaying results from Facebook and Twitter in its search engine, Bing – allowing it access to social network’s feeds.

In an interview with AllThingsD, Stefan Weitz, director of Bing Search, states, “the company has been slow to make use of its hook-ups, he stresses the difficulty of making accurate recommendations, or even understanding what a user may mean when they “Like” something on Facebook.”

Adding in differentiating the approach of both the companies Microsoft and Google, Weitz says, “They did what we didn’t want to do, which was make the user experience peppered with this stuff, with +1s everywhere, the Google+ content in the top corner. I think [Google] realized we were ahead and they overextended.”

Twitter has criticized Google officially by speaking about the Google’s new personalized search feature that will allow the content to be placed well from its own social network, Google+. Even, Twitter called the day as “bad day for the internet”.

Google last month introduced its new Google+ enhanced search. With this, instead of providing regular Internet results, Google is bringing you and yours Google+ friends’ content to the top of results. It’s worth reading the interview for an insight into how these decisions get made.

(Image Source: Bing logo, Featured Image)

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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.