The rumors that surfaced earlier this week regarding the Microsoft’s next big and most awaited thing – Windows 8 – the news Windows has a new logo – Yes we just mentioned a new logo – the company since from the past Windows’ operating system versions – Vista, XP, 2000, 98, 3.1, 89 and 1.0 repeatedly keep on changing the logo design and now with the upcoming Windows 8 version logo it move to a bigger leap – the logo redesign has seen the OS company has taken a drastic change over the design, created by the highly renowned Paula Scher of Pentagram.
Going further in experimenting and understanding the sudden change in design if we see Microsoft has taken almost a glossy approach as of that of Apple – as some of its logo even never able to reproduced in print or at small sizes, but all of one became ubiquities nonetheless – the company with its upcoming Windows 8 is preparing to change the style as well as its goals, going the Metro style.
Goals while redesigning the logo:
- We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
- It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
- Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
What do you think of the new design? Did you see the drastic of a change coming as mentioned, or are you sailing out of the wave?