Starting this July (which is the start of fiscal year 2013) for Microsoft, the company committed to be carbon neutral across all its direct operations including data centers, software development labs, air travel, and office buildings. In order to achieve this, the company have created an accountability model which will make every Microsoft business unit responsible for the carbon they generate – creating incentives for greater efficiency, increased purchases of renewable energy, better data collection and reporting, and an overall reduction of our environmental impact. The company further creating a new, internal carbon fee within Microsoft, which will place a price on carbon. The price will be based on market pricing for renewable energy and carbon offsets, and will be applied to company’s operations in over 100 countries. Microsoft joins a long list of companies aiming to reduce its environmental impact, including Apple.
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