Microsoft, Best Buy Signs Strategic Partnership To Create ‘Windows Store’ Inside 600 Best Buy Locations

Posted on Jun 14 2013 - 12:08am by Editorial Staff


Microsoft and Best Buy today announced a strategic partnership in which the duo will create the Windows Store only at Best Buy. The store –within-a-store will be in 500 Best Buy locations across the United States and in over 100 Best Buy and Future Shop locations in Canada. Addition to this, you will find that the dedicated Microsoft specialists already working across Best Buy locations and the company plan to add more as the store emerged.

“The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play,” said Tami Reller, chief marketing officer and chief financial officer of the Windows Division at Microsoft. “We’re pleased to partner with Best Buy in bringing the latest technologies to consumers at scale in a unique environment where they can explore how Microsoft products fit together across entertainment, travel, music and other scenarios.”

“Best Buy’s chief goal is to serve our customers as only we can, whether they come to us online or in stores. The Windows Store creates the kind of retail destination we all want to shop in, combining great selection, the latest technology, the best service and the lowest prices,” said Jason Bonfig, vice president of computing for Best Buy. “What our customers will see in these 600 stores is something totally new and fully in line with our determination to transform Best Buy.”

Image Credit: Microsoft

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