According to ZDNet report, Chinese micro-blogging users need to register their full name in order to have the continued access with them – else if it is not done, then will result in having their access limited to browsing only and not allowing them to post or relay any messages.
Noting so far approximately 3 million new users have already authenticated their names – Microblogging sites have keen on offering more online functions and other offline privileges to authenticated users and also keen to develop a microblogging credit system.
These sites have also introduced “Authenticate Me First” event, offering 20 million RMB (about $3.2 million) worth of monthly video channel cards and 1 Million RMB (about $158,880) of mobile phone cards to encourage microbloggers to post using authenticated identities. The microblogger who reportedly have not authenticated their identities will be blocked by March 16 from posting and relaying posts.
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