What It Means By SEO Audit

Posted on May 10 2017 - 2:27pm by Editorial Staff

SEO audit is actually the test you do to ascertain your site’s performance. This involves analyzing your site’s technical infrastructure, off-page and on-page properties with an aim of optimizing it for SE. Well, in so far as https://scanbacklinks.com/perform-winning-seo-audit/ is concerned, an SEO audit is an important process for any given online business. Thus, anyone who is more serious about their websites will ensure a regular SEO audit.

The difference between this kind of audit and the traditional audit is that, the SEO audit is mainly performed with marketing in mind. Hence, a successful SEO audit should be able to look deep into your site, the general traffic and each page. If you are more concerned about your site’s rankings in the SERPs, then this is the most appropriate way to enhance its performance.

As far as we are concerned, the best time to conduct an audit for your site is:

  • When starting a new business
  • At the on-set of a new quarter

Just like it is with other stuffs like http://i2mag.com/factors-to-consider-while-performing-seo-internet-marketing/, SEO auditing is something that requires to be done with a lot of care. Well, since it enables you to know how your site is doing, if you are a small business operator, then overdoing things here could be costly. Thus, it would be useless to focus most on the records when there are more important things calling for your attention.

However, for a medium-sized site with signs of traffic drop, conducting a well-timed audit to determine the root-cause of the drop can be a wise decision. it is a waste of time doing an audit without any objective.

Audit plan

Prior embarking on your SEO audit, there is need for coming up with a suitable plan – one that will ensure you accomplish your mission. Audit can help you improve quite a number of things for your business. It will help you to determine and learn more regarding your competitors; enhance your site’s technical aspects. Nonetheless, many people tend to call in a SEO professional just to learn one thing – how they can enhance their rankings in search engine.

Well, looking at what we have here: https://scanbacklinks.com/perform-winning-seo-audit/, this actually not the best technique of looking at things attributing to the complexity of the SEO audit process.  Audit is used t evaluate a number of things regarding your site and use the findings to determine what is viable and where improvement is required.

Having understood that, your SEO audit specialists should carry out the following:

· Technical analysis – Foremost, you must establish if your site is working normally. This is something that can be determined during technical analysis. This step is very important as it helps you create a strong foundation on which you can develop your website. Technical analysis helps to determine our sites’ accessibility and indexability.

· On-page analysis – Once you have completed the first step, your site will definitely be looking great. As such, you will have ensured that everything is perfectly set so that both robots and humans are able to gain access to you site and things are working properly. On this part, you will need to focus on the pages using these two different methods: individual page issues and general content issues.

· Off-page analysis – Finally, everything goes down to your domain’s strength. Typically, whatever you’ve done during the initial two phases is to ensure a better and improved visibility of your site to Google and hence, the need for off-page analysis. Your operation results are indicated by your site’s off-page ranking factors. These factors indicate your site’s popularity, in case there are any links redirecting to it and from where, can they be trusted among other things.

· Keyword research and competitive analysis – Having analyzed and done with everything internally, you can now embark on your keyword analysis. Well, keyword research and competitive analysis are more or less the same when it comes to SEO. Arguably, by simply studying your keyphrases, you will be evaluating your competitors as well.

Bottom line – In order for you to succeed in SEO, you conduct SEO audit for your site. In this case, if you want to make the most out of your blogging efforts, you must be ready to identify how your site is performing and how you can improve it so as to increase its visibility to Google.

About the Author
Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.