Today, the world of marketing is all about online and digital marketing. Whether it is SEO or social media promotion, people want to know how to build their online presence. But, what about the people that still care about a traditional high street store? Should they just give up and turn to the web to make a living? Of course they shouldn’t because they are just as able to market their store as anyone else. If you are one of these people, you will find the following very helpful. Here’s how to increase traffic into your store.
Put Employees Outside
The conventional method is to put your employees inside to deal with your customers. Although that is a good tactic, it only works when you have customers. As a store owner, you understand that there are good days and bad days when it comes to foot traffic. Thankfully, you can use your employees to your advantage if this is the case. By sending them outside, they can talk to customers and invite them into the store. Sometimes, a customer just needs to see a friendly face with a nice smile to break the ice. If you don’t believe in the power of breaking the ice, give them a range of free samples. In spite of everything, everyone loves a freebie!
Have A Sale
If customers can’t get anything for free, they want it at a discounted price. In fact, they love sales so much that they enter stores just on the off chance they can find a bargain. Any store that promotes a sale, then, is bound to see an increase in customers. All you have to do is promote the sale and make it hard to miss. For example, put huge signs in the window and set up promotional cardboard floor displays to show off your best offers. Hopefully, these will be enough to convince people to browse.
Invest In Signs
Signs are a very important part of marketing. As you can see from the above, a good sign can produce a lead out of thin air. Obviously, you have to create an interesting sign. But, the sign also has to catch the customer’s eye. There are plenty of methods at your disposal, but custom neon signs are the best. Because of the coloring and brightness of the sign, they are impossible to avoid. Even if some people do pass up the opportunity, they will notice the sign. Sometimes, marketing is about playing the long game than it is producing short-term conversions.
Make The Store Welcoming
There are some stores that just don’t look appealing. From a customer’s point of view, that is a bad sign. The reason is that people won’t walk into a store if they don’t like the aesthetics. Consumers want open pathways that they can walk without any hassle as well as plenty of merchandise with lots of light. They don’t want dark, dingy and small stores that are trying too hard. If your store looks the part, you are likely to entice more customers.
Depending on the nature of your business, a well-positioned sign could reap dividends for you, with the twitterati masses and the social media junkies.
Bars and restaurants have cottoned on to the idea that a neon heart sign or a funky quote emblazoned on the wall, is absolute selfie bate! And what do people do when they have taken a great selfie? (after all the editing of course!) They blast it out on Facebook and Insta, tagging the establishment that they are at! Ouila! They are now inadvertently part of the marketing campaign for that bar or restaurant!
So be creative with your signage design and ask “Is selfie worthy!?”
Follow these tips and your foot store traffic will skyrocket.