With the Mobile World Congress is just round the corner – starting this Sunday – and LG in what we called in a strategic move unveiled its Optimus L-series phone – L3, L5, L7 going from the low-end phone to high-end phone.
“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”
The affordable LG Optimus L3 with a 3.2-inch display and running on Android Gingerbread will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen. All the three phones share the same “metallic” design language, curved edges and a single rectangular physical button on the bottom.