Kodak Will Focus On More Profitable Products And Stop The Production Of Digital Cameras

Posted on Feb 9 2012 - 3:32pm by Editorial Staff

Kodak which in the wake of its bankruptcy filing has made pioneering investments in digital and materials deposition technologies in recent years, generating approximately 75% of its revenue from digital businesses in 2011. Kodak has obtained a fully-committed, $950 million debtor-in-possession credit facility with an 18-month maturity from Citigroup to enhance liquidity and working capital. The credit facility is subject to Court approval and other conditions precedent.

The company says it will focus on its more profitable businesses and stop making digital cameras, pocket video cameras and digital picture frames. The moves are expected to result in annual savings of more than $100 million. The Rochester, N.Y., company expects to take a charge of about $30 million related to the decision.

“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” said Pradeep Jotwani, President, Consumer Businesses, and Kodak Chief Marketing Officer.

Consumer Products and Services: 

  • Retail-based photo kiosks and digital dry lab systems, a market in which Kodak is the clear worldwide leader. Kodak pioneered the retail-based kiosk market, and the company now has more than 100,000 kiosks and order stations for dry lab systems around the world, with some 30,000 of those units connected to the most popular photo-sharing sites.
  • Consumer inkjet printers, where Kodak has outpaced overall market growth for several years. Kodak consumer inkjet printers provide consumers with high-quality output and the lowest total ink replacement cost. Consumers can send documents and photos to Kodak printers from anywhere, using any web-connected device.
  • Kodak apps for Facebook, which make it easy for consumers to obtain photo products using photos from their Facebook albums.
  • Kodak Gallery, a leading online digital photo products service. Kodak Gallery enables consumers to share their photos, and offers product and creation tools that enable people to do more with their photos.
  • The Kodak camera accessories and batteries businesses. These products are universally compatible with all camera brands, and extend into other consumer product segments such as charging units for smartphones.
  • The traditional film capture and photographic paper business, which continues to provide high-quality and innovative products and solutions to consumers, photographers, retailers, photofinishers and professional labs.
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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.