Keeping Marketing Legal

Posted on Apr 5 2017 - 8:18pm by Editorial Staff

Something that all business owners know with clarity is that marketing is a vital part of the whole process of keeping on top in the world of business. This is how companies survive, but there is another side to it which is not spoken of quite as often, and yet is almost more important. We are talking about the process of keeping marketing above board and legal at all times. This might actually be more difficult than you think, as there is a lot of different legal aspects which need considering in any marketing campaign. Let’s take a look at some of the most essential considerations to keep you out of trouble.

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Only The Truth

In all marketing, you need to be certain that you are only ever speaking the truth. This might seem absurdly obvious, but it is worth reminding yourself and your marketing team. Even the most scrupulous marketer can sometimes accidentally get carried away and end up telling a white lie. It might seem harmless, but in fact it is unfair and also illegal. Make sure you put all of your marketing through a strict vetting procedure, to check and double-check for any misleading statements which might have been made. This is the best way to ensure that you stay out of trouble.

Careful With Content

Whatever content you have to see in your marketing, you need to always stay on top of it and make sure that you are never breaching copyright in any fashion. If you do, it makes the whole campaign null and void, and you might be liable for a fine or even further legal action. It is much better to avoid this situation altogether, and the best way to do that is to use content which you know you are free to use. This might mean only making use of a stock photo resource, or creating images and content yourself. Either way, make sure that you are keeping in line with the law and not using anything that you are not entitled to use.

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Disclosure

There are many kinds of marketing, and they each have their own rules and regulations surrounding them. This means that for each, you need to know exactly what you are doing and what you need to do in order to stay in line with the law. A good examples is with content marketing, where you use other content to promote your goods and services. In these cases, you need to make sure that you disclose the fact that it is a marketing campaign, and not pretend that it is something else. This is important as it keeps you from being dishonest with your customers and potential customers, and means you won’t get in trouble with the law for your marketing efforts.

Check With Lawyers

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Finally, one of the simplest ways to keep on top of the law is to simply check with a lawyer for everything that you do. If you make it a point to run your marketing past a lawyer who knows what they are doing, then this will hugely reduce the likelihood that you make any legal blunders.

About the Author
Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.