Japan’s largest mobile telco NTT DoCoMo today announced that it has partnered with LINE to offer collaborative mobile messaging service in country. LINE is the mobile messaging app from Japan having over 150 million registered users. Both will work on finding out the ways by which they will reduce the traffic load on DoCoMo’s network.
As per the agreement terms, the duo will work towards developing two LINE-DoCoMo apps in which one will cater Raku-Raku smartphone range for seniors, which are new to or unfamiliar with smartphones, preventing accidental purchases of additional LINE products and games. The service will make its debut by the end of 2013.
In addition to this, both will work on an original LINE application which will be running on the AndroidTM operating system featuring a new Call button that directly accesses DoCoMo’s high-quality mobile voice network for getting extra-clear voice calls. The launch for this is expected to be by September 2013.