Intel Details Trio of Phone-friendly Atoms, Details Medfield Plans

Posted on Feb 27 2012 - 5:54pm by Editorial Staff

Intel Corporation President and CEO Paul Otellini today at Mobile World Congress detailed a number of announcements and plans aimed at expanding the company’s smartphone product portfolio and customer ecosystem, including strategic new engagements with Orange, Lava International Ltd., ZTE, and Visa. He also highlighted the company’s plans to expand its smartphone SoC and communications product roadmaps for the performance and value smartphone market segments.

Orange senior VP of Mobile Multimedia and Devices, Yves Maitre, joined Otellini and discussed a new Orange smartphone based on the Intel Atom processor Z2460 reference design. Housed in a sleek body, the design enables rich entertainment experiences and Orange services, including Orange TV, Daily Motion, Deezer, Orange Wednesdays and Orange Gestures. The Orange smartphone will be available in the United Kingdom and France later this summer.

Intel also announced plans to enter the high-growth market for smartphones in India through an alliance with Lava International Ltd. Vishal Sehgal, Lava co-founder and board director, announced the launch of XOLO Smartphone by Lava. The XOLO X900 is based on Intel’s smartphone reference design and will be the first Intel technology-based smartphone in the India market. The device will be available from top retail outlets early in the second quarter of 2012 and will support major Indian cellular networks.

Intel also announced multi-year mobile device collaboration across smartphones and tablets with global handset maker ZTE. Mr. He Shiyou, executive vice president and head of the Terminal Division of ZTE, discussed how his company’s alliance with Intel will enable ZTE to move faster and create unique and differentiated products for wireless operators. He also announced that ZTE’s first Intel-powered mobile device is scheduled to debut in the second half of 2012.

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