The Ins And Outs Of Building A Social Media Following For Your Business

Posted on Aug 12 2016 - 7:52pm by Editorial Staff

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Social media is one of the most important marketing tools for businesses today. Many people use their social media networks every day, so having an active presence on social media can get your business recognized.

You can use social media in many ways. It can help you keep in touch with customers. It can help you promote your company. It can be an outlet to post exciting news and information. One of the biggest benefits is you can build a large following of people who you can regularly keep updated on your business.

Needless to say, every business should be using social media. If you want to get started with social media and begin to build a following for your business, read ahead.

Sign Up To Different Networks

First of all, you will want to make a channel for your business on various different social media networks. Different social media websites use different formats and generally have different purposes. Here are some of the most important ones you will most likely want an account on.

Facebook is the most popular social network worldwide by far. You can create a specialized business page and customers can post feedback, complaints or questions on your wall. Twitter is another hugely popular network. It uses 140-character posts or ‘Tweets’ which go out to your followers. This is good for posting promotions or competitions.

LinkedIn is a designated professional network. This is good for posting business-related news, and you can even use it for recruitment. Instagram is probably the fastest growing social network. It uses picture posts. This is especially useful if your business sells products, as you can post high-quality pictures on here that will get shared to others.

There are also social media apps such as SnapChat which businesses are starting to use to send out picture updates.

You can decide which networks are the most appropriate for your business. At the very least, every business should have a Facebook and Twitter page.

Get Followers

With your social media channels in order, you’ll want to start getting followers. Followers can help your business grow by sharing what you post to their own followers, so it’s good to have as many as possible.

One of the quickest ways to get followers is to pay for them. Some businesses use services to purchase Twitter followers or buy Instagram likes. This can quickly make your channels more visible to many people and attract new followers.

A good way to start attracting followers is to post promotions and competitions. Many businesses use Facebook competitions which ask people to Like and Share their page in order to get in a prize draw.

Everyone loves a good deal, so posting a 50% off coupon code on Twitter can quickly get re-tweeted to many people. More people will start following you for the chance of getting something for cheap, or free, so this can be a good way to gain more customers.

You should also post interesting content. Whether it is content from your own business, or something related to your field you saw online, this can entice followers and attract new ones.

Interact With Followers

Many businesses use social media to successfully engage with customers. This can involve tagging or mentioning followers and replying to their Tweets. It can also be used for customer service issues.

Interacting with those who follow you can give your business a better reputation. If a customer posts a complaint on your wall, posting a quick and professional response can ensure your company retains a good reputation.

You should also get involved with discussions and hashtags. Using Twitter hashtags such as

#AskTwitter and #PicOfTheDay can get you seen by more people. You should also use hashtags related to your field to attract those who may be interested.

Some companies get recognized on social media for posting funny content. Have fun with it and you can gain more followers and may even go viral!

Connect And Cross-Promote

To build your following across different networks, you should connect accounts and cross-promote them.

Connecting your Facebook and Twitter can let you make posts to both networks at the same time. This can be done with various other popular social media networks.

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You should also add links to your other social media channels on each network. If you have a big Twitter following but are still building yourself on Instagram, ask followers to check out your Instagram page.

Social media can be an incredibly powerful marketing tool if used right. Build a following on as many social media websites and apps as you can and you could see your profit and reputation grow rapidly.

About the Author
Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.