Editor’s Note: Guest Author Himanshu Madhan is a technology enthusiast interested in analysing and reporting about different technologies.
Retail-integrated ecommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by over 200 branded manufacturers and 1,300 retailers, retail-integrated ecommerce benefits branded manufacturers in the following ways. Making you understand better, the fine folks at Sohpatron comes up with an info-graphic that you must check:
Some brand surveys result as follows:
- Over 50% of branded manufacturers said their online sales increased since launching retail-integrated ecommerce.10% saw online sales double.
- 73% of branded manufacturers say retail-integrated ecommerce has increased their overall sales (online and in-store combined) since launch, with 15% reporting it has increased sales by more than 10%.
- 1/3 of branded manufacturers using retail-integrated ecommerce saw retail and online sales increase by 10% or more in 2012 over 2011.