According to International Data Corporation (IDC), the worldwide smart connected device market i.e. a collective view of PCs, tablets and smartphones has grew 27.1% year-over-year in the third quarter of 2012 (3Q12) reaching a record of 303.6 million shipments which was valued at $140.4 billion. Adding, further the 4Q12 shipments are expected to reach a total of around 362 million units which together make a market value of $169.2 billion.
Holiday season growth will be driven by tablets and smartphones, which are expected to grow 55.8% and 39.5% year-over-year respectfully, while PCs are expected to decline slightly from this quarter a year ago. Counting on vendor perspective, Samsung maintains the top position in 3Q12 with total of 21.8% market share as per on shipments while Apple make it to second rank in overall shipments, leading all vendors in value with a total of $34.1 billion in 3Q12.
“The battle between Samsung and Apple at the top of the smart connected device space is stronger than ever,” said Ryan Reith, program manager, Worldwide Mobile Device Trackers at IDC. “Both vendors compete at the top of the tablet and smartphone markets. However, the difference in their collective ASPs is a telling sign of different market approaches. The fact that Apple’s ASP is $310 higher than Samsung’s with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells.”