In a hope to get some of $120 billion or more, International Business Machines launched three services to help companies understand “big data”. Since from 2005, IBM has spend around $14 billion to grow its analytics business and focused to target top executive levels with new offers of software and services in order to reduce fraud, manage financial performance and predict customer behavior. IBM offers the broadest portfolio in the data analytics market and competes with Teradata, SAP, EMC, NetApp and Oracle among others.
According to IDC research, companies will invest more than $120 billion by 2015 on analytics, hardware, software, and services. “It’s not just that we discovered more data could be good, it’s become more economical,” said Steve Mills, who heads IBM’s software and systems unit. “There was really no computer science at that time … all you had to do is show up in a suit, not say anything stupid and pass the DPAT.”
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