HTC’s Bjorn Kilburn: Customers Prefer Thin Phones To Better Battery Life

Posted on Apr 20 2012 - 5:29am by Editorial Staff

At the recent HTC’s event, the mobile company vice president of product strategy Bjorn Kilburn noted that the company had conducted research last year to find out whether customers preferred thin smartphones to those which compromised thickness for better battery life. The answer which amazed is that the customers usually preferred thinness – the point at which it plans for 3,000mAh-plus devices were removed from the roadmap. Kilburn notes that battery life is still important, but improvements are focused on new battery life and better power management in software.

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