With HTC already announced lowered profit of mere $35.4 million since 2004, the company today shared its unaudited consolidated results for fourth-quarter 2012 with the total revenues of NT$60 billion. The unaudited operating income was NT$0.6 billion, net income before tax was NT$1.1 billion, net income after tax, excluding minority interest, was NT$1.0 billion, and unaudited earnings per share after tax were NT$1.21 based on 831,227 thousand weighted average number of shares.
“Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front,” HTC CEO Peter Chou interview with The Wall Street Journal said. While on counting the credits, Chou did say, “The most important thing is to have unique products that appeal to consumers,” on noting on that the company does not have any kind of money to counter its bigger competitors.