HP Conducts 7 Days ‘Without Printer’ Experiment In Bangalore, India

Posted on May 15 2012 - 4:36am by Editorial Staff

Hewlett-Packard stands no. 1 in sales, but the company aims to think more brighter side, had conducted a week long experiment in its Bangalore, India office without printer. We do not know that are they permanently going green or what or is this initiative of smaller time or for those seven days only. But what company did is that it removed printers from homes of focus-group members in cities across Singapore, US and India. The participants had to give up the following forms of print: Newspapers, Books, Labels, Packaging, ID clothes and certain printed clothes.

When approached by ZDNet, the results are as expected, they need prints. Their findings include:

  • The experiment was done in the city of Bangalore
  • Participants were female in the age group of 30-50 years (head of households)
  • They all had a printer that was used at least 3-4 times a week and a computing device like desktop PC or laptop
  • The participant or their better-half worked in a company with less than 100 employees where printers were used daily
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Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.