We sometimes often use the Yellow Pages more than once and we usually go through ads all around but how you can imagine that back in 1977 how the ads will put it up and make it for the publication. Today AT&T has shared the pages from 1977 and show up how it all happens. Bell Labs built an early touch-screen system to more easily produce advertisements for inclusion in the Yellow Pages. The system was designed to eliminate the need for physical paste-ups, allowing easy creation of graphic advertisements that would go directly from the screen to the Phone Book. AT&T sought to constantly improve the publishing process — even small efficiency boosts in the Yellow Pages production could make a huge difference in cost. AT&T announced few days ago that it would sell a majority stake in its phone book business to an outside company.
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