Are you thinking about moving into the live events market? It’s a great sector in which to start a business, but there are lots of things to consider first. Here’s how you can do it in a few easy steps.
Find a Niche
There are all kinds of live events, so you’ll have to think carefully about what kind of events you want to put on. You could create plays, comedy nights, music concerts or whatever you can think of! But tr to put a unique spin on what you do.
You don’t want to create a live events business that doesn’t do anything different. If you do that, why would people be interested in what you’re doing? You have to be clever if you’re going to challenge the bigger businesses in the sector.
Plan a Budget
Starting up a business, no matter what it does, is very expensive. You have to have money to make money, and that old saying is true. If you already have money, then you’re lucky. But you might have to rely on business loans or external investment.
No matter where you get your money from, you’ll need to spend it carefully. That’s why it’s so important to draw up a carefully thought-through budget. Think about how much you’ll need to spend to make a good return on your investment.
Register the Company
Your business will need to be registered as such before you can start to make money. This will mean registering it with the government. To do this, you’ll first need to come up with a name. Choose something that sums up what you do in a concise way.
It’s also a good idea to think designing a logo for the business. This will be an identifier; it’s what people will see and remember about your business, so it’s very important to get it right.
Obtain Licenses
There are licenses that you’ll need before you can safely put on events. The first thing you need to do though is find a proper venue for your events. Once you have the venue, get some equipment like spear systems and chairs. You can also get stage ramps from JH Industries.
You can then speak to your local authority to make sure that you meet the required standard to put on events. You’ll have to think about noise pollutions levels too and how these will affect homes nearby.
Get Bookings
You will need to start putting on events if your business is going to make a profit and stay afloat. Think about the demographic your events will target. If you’re aiming for young people (aged 18-24), you will need to think about what is popular with this age group.
You should set up a website so that people can buy tickets for your events quickly and easily. A clever, innovative online marketing campaign (including a relevant approach to social media) is also vital to your business’s success.
Live events are more popular than ever, so if there’s a gap in your local market for a live events business, go for it!
