How To Make Your Business Emails Convert Better

Posted on Feb 7 2014 - 9:30am by Steve Mac


For most people, the term ‘ business email’ conjures up an image of a boring, bland message that contains nothing but a lot of words that are trying to sell them something. Most people who receive emails from companies do not even bother to read what’s in the email but simply hit the delete button. This means that while you may be sending out emails to numerous people each day, the same numbers of people are not actually getting to read your emails.

It is only natural that if people receive emails that look boring and disinteresting they will hit the delete button. This is why every business needs to take a long hard look at the emails they are sending out with a view to making improvements that will make them more appealing and intriguing to recipients. Fortunately there is a way in which you can do this while also boosting the visibility of your business.

Custom email stationery can jazz up your emails 

When people receive emails that are vibrant, eye-catching, and intriguing they are naturally drawn to them and more often than not will be unable to help reading them. Using email stationery can help you to create emails that will naturally catch the eye of recipients, which means that you will be able to get your message across and reduce the risk of your email ending up in the deleted folder.

You can customise your email stationery to ensure that it caters for your needs perfectly and puts across the right message in the right way. This means that you can use the stationery as a very effective marketing tool for your business as well as using it to jazz up those otherwise bland emails. In short, the use of email stationery can help to:

  • Boost the chances of your emails being read and noticed: The right email stationery will boost the chances of your outgoing emails being read and noticed by recipients rather than just being deleted as yet another boring email from a business. 
  • Increase the chances of your emails being passed on: When you use the right email stationery you can also increase the chances of your emails being forwarded to others, so you can expand your reach with ease. 
  • Effectively market your goods, services, or events: Using the right email stationery will make it easier to market your goods, services, or even events to large numbers of people through email. 

Many people are surprised at just how big an impact brightening up and customising emails can have when it comes to piquing the interest of recipients.

About the Author

Steve Mac presented this article. Steve Mac is an online marketing professional and a dedicated blogger. Steve has been blogging since 2005 and writes several articles per month for his own web properties and various guest blogs.