How Effective Are Promotional Products?

Posted on Aug 29 2013 - 12:26am by Isla Quinn

Promotional Product

Businesses are always looking for new and different ways to market and promote their products and services.  Promotional items and giveaways can be very useful marketing tools and they can help you build great working relationships. Recent research by the British Promotional Merchandise Association has revealed that 8 out of 10 businesses say promotional products and corporate business giveaways really increase awareness of a brand. Like any marketing activity you undertake you need to do your research and ask yourself a few vital questions before you plan and order your promotional items. 56% of businesses say a company is looked on more favourably after receiving promotional items and 79% of businesses are more likely to use companies they have received promotional gifts from so you need to make sure you choose products that are useful to your customers and will be retained to ensure maximum brand exposure.

Promotional giveaways are often difficult to miss and provide great brand exposure and 87% of recipients have said they kept promotional giveaways for longer than twelve months. They are a fun and creative way to compliment your traditional newspaper, radio or online advertising campaigns that can often be expensive to do on an ongoing basis and they can deliver a higher or equal return on investment. A promotional mug, pen, USB or mouse mat with your logo and contact details that will sit around in homes or on desktops for years will definitely been seen by more than a newspaper ad or leaflet and flyer. Promotional bags, umbrellas and clothing are a great way to get your brand carried further and seen all over town. People love free things and promotional items and corporate giveaways will help you spread the word quickly about your business and services and they are also a great way to reward and incentivise your hard working and loyal employees.

Promotional giveaways are not expensive and there is something to suit all budgets from high end executive business gifts to the cheaper promo giveaways like plastic key-rings and pens or balloons and badges. If you are looking for something different and unusual there are always new and exciting products coming onto the market. There is no limit to what you can do with promotional products, you can simply give them away or you can print special offers or voucher codes on them, use them as prize giveaways or you can use them to raise much needed funds for charities and clubs or offer them as exclusive gifts to members joining a club or organisation. The cheaper and lightweight promotional giveaways like sticky notes, pens and calendars are great to use in mail outs or use promotional giveaways at a trade show to increase footfall to your exhibition stand.  Promo items are great way to get your brand noticed, seen, heard and talked about. Keeping your brand name in front of your existing customers and potential new customers is critical to any business and promotional items and corporate business gifts are the perfect way to achieve this.

Photo Credit: Flickr/Howard Lake

About the Author
Isla Quinn

Isla Quinn is a writer for Brand That with years of experience in marketing, branding and promotional products.

  • Hey Isla,
    Glad to Read your post. But what i am thinking if all these promotional products would be in hands of the common people Do they really stay loyal to their respective Brands?