Google’s Eric Schmidt At MWC: Search Will Become More Personalized

Posted on Feb 29 2012 - 6:54am by Editorial Staff

Google’s former CEO Eric Schmidt at the Mobile World Congress discusses about the futures of technology in developing countries urging how its services will place a key role in an ecosystems that rely solely on the web for almost every medium i.e. for information, communication and even more for business. Schmidt’s in his keynote didn’t speak much about Google products and services but during the question and answer portion, he was asked about the Google search and advertising future.

Schmidt even noted that search giant will continue to reach consumer’s web in more personalized way, stating that thousands of Google engineers are working on the beefing up search with artificial intelligence in a better hope to get the desired results. When asked about privacy concerns, Schmidt stated, “you could easily use Google products anonymously and the choice you make depends on the type of functionality you’d like to see as a result of your usage.” Basically, if you search using Google anonymously, the company can’t learn about your interests, thus making its results less relevant for you.

About the Author
Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.