Google reportedly going to launch an HTML5 development tool dubbed as Google Web Designer for “creative professionals.” According to the company blog post, the service will come into existence within “the coming months” and will “empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.”
The tool can be integrated well with DoubleClick Studio and AdMob, which in turn will simplify the process of building HTML5 creative which can be served via Google platforms. The company added further that tool will work as the bedrock which “enables connections between advertisers and publishers, within our own organizations, as well as brands and consumers.”
Build once, run everywhere. Launching Google Web Designer. Build HTML5, CSS3 creative to run across all modern browsers & devices #thinkDCLK
— DoubleClick (@doubleclick) June 4, 2013
