Editor’s Note: Guest Author Himanshu Madhan is a technology enthusiast interested in analysing and reporting about different technologies.
Appeared first in February, 2011, Google Panda, a machine-learning algorithm providing a facility to search a high quality website results on search engines. Produce by Navneet Panda, Panda update aimed to lower rank for low quality and return high quality sites at the top. Penguin update pushed first in April, 24th 2012.
Google Panda Update
It totally work on to check content and reduce ranking for low-quality sites, copy content from other websites or the sites which are not useful or fake content. It was also intended to stop scrappers from outranking the real author’s content and provide better ranking for high-quality sites. Google Panda hits Japanese & Korean languages instead of Asia and other language but after 16 months from the launch, Google released the original Panda update for English language search results, which impacted 11.8% of those search queries. Recently Google rolled out new Panda bringing the version to 3.9 on July, 24th2012.
List of Update Panda from February, 2011 to till now are as below:
- Panda 1.0 on February, 24th 2011.
- Panda 2.0 on April, 11th 2011.
- Panda 2.1 on May, 9th 2011 or so.
- Panda 2.2 on June, 18th 2011 or so.
- Panda 2.3 on around July, 22nd 2011.
- Panda 2.4 in August, 2011 (Panda goes international).
- Panda 2.5 on September, 28th 2011.
- Panda 2.5.1 on October, 9th 2011.
- Panda 2.5.2 on October, 13th 2011.
- Panda 2.5.3 on October, 19/20th 2011.
- Panda 3.1 on November, 18th2011.
- Panda 3.2 on about January, 15th 2012.
- Panda 3.3 on about February, 26th 2012.
- Panda 3.4 on March, 23rd 2012.
- Panda 3.5 on April, 19th 2012.
- Panda 3.6 on April, 27th 2012.
- Panda 3.7 on June, 8th 2012 or so.
- Panda 3.8 on June, 25th 2012.
- Panda 3.9 on July, 24th 2012.
Google Penguin Update
Google’s Penguin update pushed first in April, 24th 2012, with aim to deliberate the manipulation of search engine ranking by using Spamdexing, black hat SEO, Keyword stuffing, Cloaking, and Duplicate content that against to Google’s webmaster Guidelines.
Penguin Factor
- Rampant exact-match anchor text.
- Extra use of exact-match domains.
- Low-quality article marketing & blog spam.
- Keyword stuffing in internal/outbound links.
- Use cloaking Technique.
- Theft content through Hijacking.
(Image Source: Flickr)
