Google today announced that all developers on Google Play can now having the ability to reply to user reviews. The move, which being in pilot stage last year, now allows developers to reply to user reviews in the Google Play Developer Console, letting them shown their replies publicly just below the corresponding user review on Google Play.
As soon as developer reply to the user review, a user will receive in an email notification and can allow you to either reply directly by email, or update their review if chosen to do so. It also allows you to update your reply at any time giving more freedom to you.
Google also mainly mentioned that it’s being important to review the posting guidelines before you, a developer can start replying over to user reviews in context with maintaining the things in compliance with Google Play’s policies all the time. The reply to each user’s review will be displayed public, so as prospective users will check if you really provide consistently high quality customer support.