According to a report by Money.co.uk, Google will begin rolling out new ad units that give financial comparison for products based on our search. The initial launch will be in the US and UK only, and will cover things like travel, credit cards, and savings accounts.
The ad units will each feature up to four financial products relevant to the search term. These will be the best products that Google has commercial agreements for and will, we believe, take the user straight through to the provider’s site so they can apply direct.
Google will launch new financial comparison ad units today. They will initially appear for a select number of current account, credit card and savings account search terms, but will be rolled out more widely over the next few days. We will update you more soon we grab more information on the roll.