Google Files Complaint Over To Complete Android Market Rebranding

Posted on Mar 10 2012 - 5:44am by Editorial Staff

Google in an urge of rebranding process for Android market introduced “Google Play” announced earlier this week, but on an whole one key thing is missing for the web launch – the domain name, which according to Whois records owned by Japan resident, displaying third parties ads in Japanese.

The search giant has filed a complaint (Case No. 1432449) with the National Arbitration Forum to seize it back, according to a report by Fusible. Even through Google submitted a trademark application with the United States Patent and Trademark Office a day before it introduced Google Play.

Google Play is current live at, and is surely missing out on a lot of traffic but since Google do owes the complaint filed as well as application submitted at US Patent and Trademark Office, we hope that it will not take much time for the search giant to grab back the domain.

In order to win the rights to this domain, there has to be one or more infractions of ICANN’s guidelines, Google has to follow:

  • The domain name is identical or confusingly similar to a trademark in which the complainant has rights
  • The owner has no rights or legitimate interests in respect of the domain name and;
  • The domain name has been registered and is being used in bad faith.
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