Google has announced the release of Content Experiments for Analytics, which brings website testing to Google Analytics. The Content Experiments helps users optimize for goals that have already defined in Google Analytics account, and can help you decide which page designs, layouts and content are most effective. Google Analytics measures the efficacy of each page version, and with a new advanced statistical engine, it determines the most effective version. Here is what Google to say:
Testing and experimentation of websites may sound complicated, but we’ve worked hard to provide a testing tool that makes it as easy as possible:
- Content Experiments comes with a setup wizard that walks you step by step through setting up experiments, and helps you quickly launch new tests.
- Content Experiments reuses Google Analytics tags so that you only need to add one additional tag to the original page.
- Content Experiments helps you understand which content performs best, and identifies a winner as soon as statistically significant data has been collected.
- Since content testing is so important, we’ve placed Content Experiments just a click away from your regular diagnosis reports in Google Analytics.