Editor’s Note: Guest Author Pradeep Yadav, a technology lover, analyzer and love reporting about different technologies.
Paid search advertising can be great for small business, because unlike other forms of advertising, there is no minimum spend, it your available budget and you are in complete control of your advertising. This step-by-step point will teach you how to set up and run your adwords account.
First step
- Know your objectives
- Install Google Analytics
Key Concepts
- Introduction to Google Adwords
- Anatomy of Adwords Account
Research
- Calculate Maximum Bids
- Keyword Research
- Keyword Match Types
- Negative Keywords
To give better idea to you, our friends at simplybusiness come with an amazing infographic explaining “Google Adwords: The Small Business Guide.”
