Google: Ads Are Safer Than Before, Harmful Ads Dropped By 50% In 2011

Posted on Mar 15 2012 - 4:48am by Editorial Staff

If we have to search anything on web, we use Google (most of the time), if we want to look up for any location, we believe on Google directions and a lot more things we do on Google in our daily lives in short we are called ourselves as Googling nation. While searching, exploring or doing anything on Google we found the bunch of context-relevant ads – this is how Google makes money and now in an urge to make it better for consumers, Google says that harmful ads dropped by 50% in 2011. In a post entitled “Making our ads better for everyone”, Google discusses the process that advertisers must go through to make sure that the ads displayed on the search engine results and other Google properties are legit and not spammy or harmful. Google says that it has pumped “millions of dollars” into making this system the best-of-class. All ads go through a diligent technological review as well as a manual one to remove ads that have malware and spam-like functionality.

Here are some improvements excerpts states what Google does:

  • Improved “query watch” for counterfeit ads: While anyone can report counterfeit ads, we’ve widened our proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows us to catch more counterfeit ads before they ever appear on Google
  • Faster manual review process: Some ads need to be reviewed manually. To increase our response time in preventing ads from policy-violating advertisers, we sped up our internal processes and systems for manual reviews, enabling our specialists to be more precise and fast
  • New “risk model” to detect violations: Our computer scanning depends on detailed risk models to determine whether a particular ad may violate our policies, and we recently upgraded our engineering system with a new “risk model” that is even more precise in detecting advertisers who violate our policies
  • Twenty-four hour response time: We aim to respond within 24 hours upon receiving a reliable complaint about an ad to ensure that we’re reviewing ads in a timely fashion

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