According to Global Equities Research (via VentureBeat), the new inexpensive digital textbooks Apple launched last week was downloaded over 350,000 times in just three days. iBook Author, a new free of charge Mac tool to author iBooks Textbooks, saw some 90,000 downloads in the same period.
The company launched a new version of its iBooks iOS application for the iPhone and iPad, which will offer highly interactive electronic textbooks, as well as a new textbook section in the iBookstore. Analyst Trip Chowdry added, “Our research indicates that Apple has a very strong following with Authors, Publishers, Faculty and Students and may capture 95% of Digital Textbook Market, while Amazon.com may only participate in the 5% of the market.”
The report also indicates that textbook publishers can save up to 35 percent of the production costs by selling their books through Apple. The data collected is not official and is derived from the investment firm’s proprietary tracking system that monitors Apple’s iBook sales.