General Motors (or GM in short), which has over 378,000 Likes on its main Facebook Page, plans to stop advertising on social giant after the company’s marketing executives determined their paid ads had little impact on consumers, reports WSJ. Citing the “sources”, the publication states that GM reportedly started re-evaluating its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ads. GM marketing executives even met with Facebook managers to address concerns, but were left unconvinced.
GM statement to ZDNet: “We regularly review our overall media spend and make adjustments as needed,” a GM spokesperson said in a statement. “This happens as a regular course of business and it’s not unusual for us to move our spending around various media outlets – especially with the growth of multiple social and digital media outlets. In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers.”
GM to stop buying ads on Facebook, sees them as ineffective wsj.com
— WSJ Breaking News (@WSJbreakingnews) May 15, 2012
(Image Source: Featured Image @Facebook GM Page)