Furniture Store Taps The Crowds In Order To Decide Product Range

Posted on Mar 22 2012 - 11:28am by CONTRIBUTOR

Editor’s Note: Guest Author Pratibha is a technology enthusiast interested in analysing and reporting about different technologies.

As crowdsourcing can be used to choose which books will be published, and which clothes will go into manufacture, then why not furniture ranges too? Naturally, Brazil-based Galatea is currently enabling visitors to its e-commerce site to settle on what furniture it sells by polling and offer incentives for doing so.

Patrons  visit the site initiate by creating an account with their email address. From there they can look around the range of products accessible for selection and place votes for their desired items. The items with the  good number of  votes are then selected for production and, once built, clients who voted for those items are offered a five percent discount should they purchase.

Customers are allowed to vote on ten percent of the website’s products each month. Designers in the meantime can propose their thoughts for Galatea to put forward for voting. The crowdsourcing model helps designers to see what products are famous among buyers, even as simultaneously providing manufacturers with a proof of concept.

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